The average Canadian teenager is on track to spend nearly a decade of their life staring at a smartphone, and that’s no accident, according to an industry insider who shared some time-sucking secrets of the app design trade.
CBC Marketplace travelled to Dopamine Labs, a startup in Venice, Calif., that uses artificial intelligence and neuroscience to help companies hook people with their apps.
Named after the brain molecule that gives us pleasure, Dopamine Labs uses computer coding to influence behaviour — most importantly, to compel people to spend more time with an app and to keep coming back for more.
Co-founder Ramsay Brown, who studied neuroscience at the University of Southern California, says it’s all built into the design.
Read full story here: ‘We’re Designing Minds’: Industry Insider Reveals Secrets Of Addictive App Trade – Technology & Science – CBC News
